FOR IMMEDIATE RELEASE
December 11, 2017
The New Limits Release Holiday Cover “Everyday Will Be Like A Holiday”
Classic Soul Song Reimagined as Rocksteady by Boston Ska Band
In celebration of the holiday season, Boston-based ska, rocksteady and soul band The New Limits have released a cover of William Bell’s classic soul track “Everyday Will Be Like A Holiday.” Recorded over the course of a single evening at Mad Oak Studios in Allston, MA by master engineer and Boston musician Jesse Vengrove, the band utilized their updated core 4-piece rock band lineup to make a streamlined, groove-heavy track with a triumphant ending worthy of the celebration of the holiday season.
The New Limits knew they wanted to get back into the recording studio following the production and release of their self-titled debut album earlier in the year. The hard part, however, was picking a season-appropriate cover the band could agree on. Understanding that the majority of holiday classics are either corny or dated (who roasts chestnuts over open fires, especially in Allston?), the band chose to look back at potential covers from the soul artists that continue to have an influence on the band’s sound.
The music video finds the band hanging out in Boston’s Faneuil Hall and rehearsing at the guitarist’s home in Roslindale. Edited and produced by Kevin Davila, the video evokes the nostalgia of 80s and 90s home recordings on classic VHS.
“Everyday Will Be Like A Holiday” was originally released as a single by William Bell in 1967 on the legendary Stax Records, home to famed performers like Otis Redding and Wilson Pickett. Written by Bell and Booker T. Jones (of Booker T. and The MG’s fame), the song has seen a few cover versions throughout the years by acts like Carol King and Hall & Oates, however it’s not seen nearly as many as other well-known holiday standards. The New Limits hope to add to that legacy, employing traditional Jamaican rhythms to create a unique take on the song.
Another big draw was the non-denominational aspect of the song’s message; in lieu of celebrating one specific holiday, “Everyday” is instead a celebration of being together with loved ones, an underlying theme of the holiday season. The idea of inclusion represented by the track is something the members of The New Limits care deeply about, and as such that idea featured heavily in their decision to release their own take on the tune.
The New Limits are a ska, rocksteady and soul band from Boston, MA that has been active throughout New England since 2013. Along with this special holiday track, the band has released one full length record and two EPs. The New Limits plan to continue playing shows at a regular pace in 2018, starting with a headlining set at O’Brien’s Pub in Allston on January 4th.
Praise for the New Limits:
“The New Limits were certainly raised on the tunes during the heyday of American ska; however their take on the genre is no carbon copy.” – Skaboom.com
“This is a band the scene can be proud of and should carry as contemporary heroes” – Steven Bauer, ReadJunk
For fans of: The Slackers, Westbound Train, Bim Skala Bim, Deal’s Gone Bad, The Planet Smashers, The Toasters